Emanual Tsiris: 00:00

The biggest change it's had on me is my ability to think more critically about decisions that are needed in the business because be because I do that, I trust my intuition more.

Andrew Tsao: 00:29

Hello friends, and welcome back to the show. Today, I got an awesome guest for you, Emmanuel Terrace, or he's known as his friend as Mano. He's a serial entrepreneur, one host of the embodiment podcast, the head of marketing at OneClick, and he's a guy who's just as passionate about content as he is about all things spiritual. In fact, we kicked off the recording of this podcast with a meditation practice. It's just ground yourself.

Andrew Tsao: 00:59

As you listen, you'll dive into both our journeys with meditation as a spiritual practice. Mano shares about how these practices had been so crucial and key part of his daily work routine. Plus, you'll catch a heartwarming story about his immigrant experience and what sparked his entrepreneurial spirit. And of course, we get into some exciting talk about content creation and why he's so bullish on using AI to create better content, especially when done with intention. So get comfy, tune in, let's get started.

Andrew Tsao: 01:38

They I've actually just surpassed, like, 990, like, five. So I've been meditating for nine hundred ninety five days in a row.

Emanual Tsiris: 01:46

Good for you. Oh my god.

Andrew Tsao: 01:49

And the long story short is that I started a journey actually from a psychedelic trip, and what it resulted was well, I did it with my partner, and it showed me let's just say it showed me the light. It it made sense to me why why I was there, why, what the opposite of my depression felt like. Right? Because depression I always think in order to really understand the light, you have to fully understand the shadow. And for better or for worse, I understood my shadow.

Andrew Tsao: 02:29

And so I saw what that light looks like. And a lot of people often said that, like, meditation is just one where you can learn to reach that every day even if it's just touching on a moment, just grazing it, just going that that mountain that you believe is the the where all the good feels come from, like love, peace, compassion, kindness, all that all that good jazz. Yeah. It was also initially, it was kinda hard to talk about it because I wish I could be someone who didn't need that spark, but I actually spoke with more peers even when I went to a meditation class that a lot of people actually started their their journeys from, like, this, I guess, this this quite, outer state of mind experience that allowed them to to to maybe see something or or disrupt how they usually see the world and and start this this journey. What about you, man?

Emanual Tsiris: 03:27

Honestly, that my answer is not gonna be as good as yours. That was that was a pretty good answer because I'm I do agree. Even especially with meditation and with breathing. Right? Because you have to you have to focus on your breathing when you meditate.

Emanual Tsiris: 03:38

It puts you in that state of mind where it's like everything's gonna be okay. It resets your body almost. Right? So I guess my perspective of it is from from how I got into it is during the pandemic, obviously, it was very, very stressful time. And my sister started dabbling a lot in spirituality.

Emanual Tsiris: 03:58

And before this point, I was always optimistic. Like, I'm a I'm a very optimistic person. So I guess you could say I was always spiritual. But she's the one that got me into it. And for context, my sister is a psychic medium.

Emanual Tsiris: 04:13

So so then she because of that, she was like, mano, you need to do this. You need to get on unless you need to do these taxes. She she guides me through, what I need to do. Sometimes I'm like, I'm feeling stressed today. She's like, don't worry.

Emanual Tsiris: 04:28

Light some incense, put on some meditation music, relax, and and, you know, get through it like that that way. And so that's what I do now. But it's all from the pandemic. That's when it really exploded for me, and it's all because of my sister. I have to I have to thank her for that.

Andrew Tsao: 04:42

Yeah. That's amazing. I love your sister for for starting that. But what was it that allow you to hear it and wanna practice it? Right?

Andrew Tsao: 04:55

Because, it's one thing especially with siblings, it's one thing where, like, hey. You should check this out. You should do this. They're they're it's easy to have a version to that. Be like, ah, okay.

Andrew Tsao: 05:05

Okay. I'll I'll figure it out. So what not only did she say those things to you, but it was also resonant with you immediately that you were able to, I guess, integrate in your own daily practice? How did how did that happen?

Emanual Tsiris: 05:18

So it's fun funnily enough, when she told me originally, you need to be studying meditation, you start I was like, okay. Okay. Like, I was brushing it off. I was like, yeah. Yeah.

Emanual Tsiris: 05:27

I'll do it. I'll do it. Yeah. And then at some point during the quarantine, I saw she'd, like, do it regularly. She'd go in her room.

Emanual Tsiris: 05:35

She'd meditate, and she'd come down, and she and she'd look like she was relaxed, like she was in a better headspace. And I was like, what did you do? And she told me. She's like, I meditated. And I was like, k.

Emanual Tsiris: 05:44

You know what? Next time you meditate, let me meditate with you because I want I wanna get in on it, and I wanna see how that works. So then I sat in one with her, and I did it. And afterwards, I was like, why have I not been doing this, like, regularly? This is amazing.

Emanual Tsiris: 05:58

This is such a great practice, especially for your mental health, especially when you're running businesses and you're you're trying to grow everything all at once and there's 50 different stresses all in from every direction coming at you. It lets you reset a bit and be like, k. Let me look at this objectively now that I have this fresh mindset.

Andrew Tsao: 06:17

Yeah. Dude, that's that's amazing. And what I love about that story is something that I'm learning, especially when it comes to spirituality in terms of, like, how I could bring that to people, which is that kiosk we just talked about, which is not to preach about it, not to pitch, not to sell. But what your sister did was she she she just did. She she did it.

Andrew Tsao: 06:43

She she was able to do it, show example of how it feels like, because she just came out of meditation. She's like, oh, I feel good, and this is what I'm feeling. Right? And and just shining her light. And and what you notice, you conned them because your your brother, you're like, woah.

Andrew Tsao: 06:58

Something just happened. Right? You notice, like, a subtle shift. Reminded me of, like, when I when I first started meditating, I I also didn't know what is, like, the core benefits. Right?

Andrew Tsao: 07:11

I knew the scientific studies around, like, oh, clarity. You know, you feel more energetic. Those are things that, yeah, I was obviously, intrigued about, but I didn't know I couldn't comprehend what the compounding effects of it would be. And I just remember, okay. I'm a habit.

Andrew Tsao: 07:28

I'll just do it every day every day before I drink a sip of water. It it only and it took, like, day a hundred something when my partner just, like, kinda turned around to me and said, like, hey, babe. I've noticed you've been more patient lately. And that just blew my mind. I was like, I I didn't realize that happened.

Andrew Tsao: 07:46

Because meditation is not like you can look in the mirror and you sit like a No. You don't see, like, a Mentos six pack. You know? And you don't know. Yeah.

Andrew Tsao: 07:53

So what yeah. I love that story where where you you're like, your sister was just doing it. And but but the fact that she didn't say, like, man, oh, please join me or you should do this too, actually helped you look. Like, it also drew you in more.

Emanual Tsiris: 08:10

Well, I feel like especially in terms of anything, I live by the saying that the hardest part of anything is starting. And because I didn't know how to start, and that's where, I guess, that stems from. Right? The hardest part of starting the hardest part of anything is starting because you don't know where to start. And because I didn't, I was like, I'm just not going to waste my time doing this.

Emanual Tsiris: 08:30

And after she did it, I was like, what if she's already doing it? I have someone who can teach me this, who's right here with me. So why don't I just sit in? I mean, what am I gonna lose? Ten minutes of my time?

Emanual Tsiris: 08:41

Like, okay. Ten minutes of my time in the grand scheme of things is is nothing. Right? That's a a a blip, not even a blip in the universe. So it's I think you actually learn by doing things.

Emanual Tsiris: 08:53

And if you have someone there to show you the ropes and how to do those things, it makes it so much easier to get into it and just start.

Andrew Tsao: 09:04

And what what was what was it like after starting, and what has been like this journey of, you know, meditating or practicing aspects of spirituality that that nurtures you, but, and all the things that you wanna do?

Emanual Tsiris: 09:23

That that's a great question. I talk about this a lot. I tell a lot of people, but it has changed my life, and you can even talk to my team. So for for a few of the businesses that I'm involved in, a lot of my team know me as, like, the most spiritual person on the team. I'm always telling them, like, guys, you need to do this, this, this tonight, meditate, do this.

Emanual Tsiris: 09:43

I feel like the biggest change it's had on me is my ability to think more critically about decisions that are needed in the business. Because be because I do that, I trust my intuition more because it comes into play with you know, as as someone who's spiritual, you are all also know that your mind is very powerful. And with that power comes information. Right? And you should listen to that information if it's like your your gut.

Emanual Tsiris: 10:13

So because of that and because I meditated and I do it consistently, not even just meditating, but I I like incense. I I do, like, the these, cleanse baths where you sit in a bath with with salt water and you just relax and play meditation music. You meditate in the water, one with, you know, the the element of water. You you get fire. You you you play around and be very natural with it, it really enhances your ability to see things from a more intuitive standpoint where you get the messages that you wanna get automatically.

Emanual Tsiris: 10:48

So it's like you trust yourself more. And I've noticed that since I've been doing that, I've trust myself 10 times more, and I've made decisions just based on what I I feel like in my gut. And those decisions have ultimately been right most of the time. And so I was like, you know what? It's had a big benefit in terms of my overall patience also, my decision making, and just my vibe in general.

Emanual Tsiris: 11:13

I used to not be I used to not be like this. I used to be very much, a boy a boy, quote, unquote.

Andrew Tsao: 11:22

I love that. And I definitely wanted to dig in on that a little bit because, well, I know spirituality is also a core of what you what you do with, for example, the embodiment podcast. First of first of all, congratulations on the one year anniversary. I was just listening to to that. I know it was, like, November.

Andrew Tsao: 11:44

Right?

Emanual Tsiris: 11:44

Yes. Yeah. Yeah. Yeah.

Andrew Tsao: 11:46

Dude, it's big deal. It's a big deal that you guys reach 53 episodes. I don't I don't know if you know, when I first started my podcast journey, someone told me the stat around how, you know, 90% of podcasts don't surpass, five five episodes or something like that, and 99% don't surpass 20 episodes. So just by that fact alone, regardless of any metric, you are at the the 1%. Right?

Andrew Tsao: 12:14

Your consistency and and all the things yeah. Your consistency and the way you guys you and Ashley showed up meant that you guys became the top 1% podcaster.

Emanual Tsiris: 12:24

I mean, thank you so much. I appreciate that. It's surreal, obviously, because after I mean, you you've been doing this now. You just started. So this so when your first episode, I actually listened to it, with with Sukh, the one you Sukh, so such a good episode.

Emanual Tsiris: 12:38

I loved all the information. I took a lot out of it in terms of just the builder's mindset, especially with Suq because I'm I I work with him, from time to time. So just seeing the the value that you produce as well, it also just shows me that, I mean, with consistency, one thing I can say is with consistency, you will grow no matter what as long as you continually build, right, in the name of the podcast. As long as you continuously build and continuously ship things like, we have not been on time every week, but we have produced the episode every single week. And we made sure that we're like, k.

Emanual Tsiris: 13:16

We need to do this. And now we're starting to ramp up in terms of content and that kind of stuff. So it's really about the consistency and the discipline because motivation will not get you far, especially for us. Like, motivation if we were going solely based off motivation, we would have ended the podcast, like, 30 episodes ago. But we stuck to it, and we stayed disciplined.

Emanual Tsiris: 13:40

Right? Every single week, we're like, we need to film by this day. We need to upload it here. We need to do this, this, this. So it really helped in terms of making sure we held ourselves accountable.

Andrew Tsao: 13:51

Yeah. Absolutely. I mean, people don't realize just how fragile willpower is. Right? And that consistency just helps with those I mean, I I heard you and Ashley talk about, like, there were weeks where I don't know.

Andrew Tsao: 14:04

You guys are busy, and maybe maybe some of you were were not there. You had like, logistical wise, it was hard to to organize something. And those are the weeks that you kinda be like, ah, like, maybe we shouldn't or, like, we should maybe just not do it. Right? Those those voices

Emanual Tsiris: 14:20

will come up.

Andrew Tsao: 14:21

I love that you guys just stuck to the consistency. And tell me more about what helped you become consistent. Right? Because when it comes to a lot of the outcomes, I'm sure when you guys are starting out, let's say your first ten or your first twenty. Again, I don't wanna assume, but most likely, the the numbers or the outcomes that a lot of people try to focus on wouldn't be that high.

Andrew Tsao: 14:42

You don't maybe get that many views on YouTube or whatever podcast platform you're saying. You don't maybe don't get that many, I don't know, spotter high reviews, comments. What was that thing for both for for you or even for both of you that made sense like, hey. This is something we keep going. It's this is the core thing we can we can believe to allow us to to anchor or consistency around.

Emanual Tsiris: 15:15

Honestly, me so me and Ashley are both entrepreneurs for context. And as an entrepreneur, you know that you need to constantly be learning. Right? And you need to constantly be improving yourself. So the actual reason that we started the podcast is so that we could get better at public speaking and so we could get more comfortable in front of a camera.

Emanual Tsiris: 15:35

So the whole thing was when we when we started, I I don't know if you heard the story of how how it all happened, but it was we were in class and she came. She's like, let's start one, and we're like, yep. We went home. We did it. We we got over that first hurdle of starting.

Emanual Tsiris: 15:47

And we said, in a year from now, what do we want this podcast to have accomplished for us? And one of those big things was making us more comfortable in front of a camera and making us better speakers. And it all revolve around that. Every week, it would kinda be coming back to, okay. How are we improving?

Emanual Tsiris: 16:08

At least as as long as we're talking once a week at least for an hour, thirty minutes, whatever it may be, at least we're talking, we're developing our skills, talking about a certain subject as a certain topic because we're improving that way and we're learning. Because we have to do as you know, you have to do research before, an episode. You have to make sure you know your facts, you know, so you don't spread misinformation. So it it forces you to learn. But as entrepreneurs, it's like we we live for that.

Emanual Tsiris: 16:35

So it just really motivates us every time we have an episode because it's like, okay. What are we learning today? What are we talking about today that we need to learn about in-depth so we can make sure that we're not spreading misinformation on this?

Andrew Tsao: 16:49

I love that because, yeah, this the focus on learning, is kind of the the key to a lot of just like builder and founder mindset. Right? Because, well, in my experience being a founder and I've only really started this in the past three years. It was also pandemic prompted. You know, losing a job in the midst of pandemic was the wildfire that made me revalue a lot of things.

Andrew Tsao: 17:24

And looking back, what really helps it go is like, Can I learn each day, each week, each month? Even though it doesn't translate to the things I used to find more comfort in, which is maybe a a reliable paycheck. Right? So for you, you mentioned a lot about being optimistic. Right?

Andrew Tsao: 17:46

And I I can even sense and hear that from you. Where would you say that where does that optimism come from? And, also, I'm curious, like, what what was your childhood like?

Emanual Tsiris: 18:02

Yeah. So great question. A lot of people ask me that too. They they always like, you're so optimistic. How are you how do you have energy for this?

Emanual Tsiris: 18:09

Like, how do you do this? And I was just like, you know what? I don't know because I love what I do. And because I love what I do, I love every moment. It doesn't feel like work.

Emanual Tsiris: 18:17

And you've probably heard that a million times from other people. But because it doesn't feel like work, it's easier to be optimistic about what I'm doing. And I guess looking back at at my my childhood, my parents were both very much hard workers. They're immigrants from The Middle East, so they they came right before I was born. So in 02/2001, they moved to Canada from from Saudi Arabia.

Emanual Tsiris: 18:42

Originally, we're from Lebanon. So they moved here. All of them, they gave birth to me in in, in Canada. So I was I'm Canadian born. And ever since then, when I was growing up, I saw them struggle because as immigrants back then, it was very hard to get a job.

Emanual Tsiris: 18:58

It was very hard to there was a lot of stigma around immigration and, the people coming from other countries. So it was very hard to watch them struggle. And no matter what, I remember both my parents were always they always remained optimistic in every situation. Like, you know what? Whatever.

Emanual Tsiris: 19:17

It's fine. As long and they always said, man, no. As long as you work hard and you stay persistent, you will get what you want. And so it was drilled into me from that young age. And, eventually, obviously, they got jobs.

Emanual Tsiris: 19:30

They were able but that's because their optimism paid off, and they because they wouldn't stop. They kept on looking. They're like, no matter if one one door closes, we're gonna open another door. And if another door closes, we're gonna open a window. Right?

Emanual Tsiris: 19:41

We're we're gonna get in any means that we can. So that mindset, I guess, drilled into me and, made me just look at every situation. Like, no. I'm I there's no need to doubt myself. There's no need to look at things in a pessimistic view.

Emanual Tsiris: 19:57

Sure. It's good to be real. It's good to be have have realistic expectations, but it's still also equally as important to be optimistic and a little bit delusional because that's how you change the world.

Andrew Tsao: 20:11

Yes. Of course. And I love that story you share about, like, the things your your parents said and how and I can imagine how tough it is for the immigrant experience. Right? And something that I kept thinking is well, I'm I'm a immigrant myself, but, I actually moved back to Taiwan when I was one years old because my family moved back.

Andrew Tsao: 20:37

And very commonly, I hear a lot about the immigrant experience being just maybe a little bit more at least a mindset tends to be a little bit more money driven or status driven in a lot of my communities where, like, even though I had a lot of optimism, there were still a lot of voices around, yes, you can do this, but you still should be doing these things. Right? And these are maybe the the the classic, track of, like, oh, well, you should you should learn math and science. So if you go down a more stem track of engineer, scientists, doctors, right, that you should focus on these things or these are things that that you should be optimistic about. For you, what was that like?

Andrew Tsao: 21:32

It sounded like they gave you not only kind of a a strong foundation to your perseverance and optimism, but it also sounds like they gave you a lot of freedom and option. Am I hearing that right? What what was that like?

Emanual Tsiris: 21:48

So it's it's funny because in, Arab culture, and I I'm assuming it's also similar in your culture. They they like to say, you're either a lawyer, a doctor, an engineer, or a disappointment. So it was similar in my in my family, because when we was when I was growing up, I am not the best person at math. Like, sure, I can do it. I got through, you know, the the programs, whatever, but I just it's boring to me, the math they teach in schools at least.

Emanual Tsiris: 22:17

Now I do a lot of math in terms of analytics and that kind of stuff. But it's I I've never liked it. And my parents would always say, you need to be good at math because how are you gonna get a good paying job? How are you gonna do this, this? And this, there's one point in my childhood where I was in the car with my dad, and he was talking to me about the, like, the journey so far and what he's experienced.

Emanual Tsiris: 22:40

And he goes, man, oh, you know what? The biggest mistake and I think this was also, by the way, when I was, like, 12. So it was the biggest mistake I made was not not starting a business, and now I can't. And that was that was the the the phrasing of that that statement, and now I can't. Right?

Emanual Tsiris: 22:59

You automatically are shutting off your ability to even perceive the the ideology that that could be a reality. And he said, I I can't do that now. But he said, if you wanna ever be free, you need to start a business because think about it. Who is the one that manages the engineers? Who's the one that manages the doctors?

Emanual Tsiris: 23:19

Who's the one that manages everyone? The the business owner. And he was like, that's the biggest mistake I made. Don't make the same mistake. And because he said that, that conversation it might it has stuck in my head ever since he had that with me when I was 12, which is crazy.

Emanual Tsiris: 23:35

It was so long ago, but I've never forgotten that because that sparked the entrepreneurial spirit in me. Because I was like, wait a minute. I was told this whole time, I was I was in the belief that the only way I could be successful is if I was a doctor, engineer, lawyer, whatever. And this opened a new perspective to me, and that's when I started looking into businesses and arbitrage and all these other businesses that I ended up going on to do later on, and it was all from that conversation.

Andrew Tsao: 24:06

Wow. That's incredible. And shout out to your dad for being vulnerable because saying that required a lot of self awareness is also, like I was very touched by what you said because it was like, well, one, it it was a moment that made a big impact, but it was, like, such a moment of, like, like, passing the torch in in the most loving and kindness way, just, like, without also putting expectation. He because he was giving you permission. Right?

Andrew Tsao: 24:42

He wasn't saying, please do this. He's saying, like, here's here are my my past, and and I'll give you permission to maybe do something different. Right? Well, since since then well, before I actually move on, I wanna I wanted to mention a, a deep cut that I thought was really pretty funny to bring up, which is how did it feel I think it might be you when you were younger than 12 or maybe around your 12. How did it feel winning a bronze medal at a karate competition?

Emanual Tsiris: 25:19

Wow. You did some in-depth research. Oh my gosh. You know what? It was it was great.

Emanual Tsiris: 25:27

It's actually my dad. So I used to do karate, and it was me, my sister, and my dad. We go all one in. And we go to these tournaments every single year. And for that one specifically, when it comes to the the medal, I remember I was I'm I'm not really that much of a fighter.

Emanual Tsiris: 25:46

Right? For me, like, I I know how to fight, but it's I don't feel the need to to hurt anyone else. Right? Because it's like, why would you, like violence is the language of the inarticulate. So as if there's no need to that, I just wanna defend myself.

Emanual Tsiris: 26:01

So in that tournament, I remember I actually came, obviously, since I came bronze. I'm pretty sure I came one of the last. I think there was five people competing, and I came third. And after I got that medal, I remember my sister got a gold one, I believe, gold or or silver. And I looked at that, and I was like, ugh.

Emanual Tsiris: 26:21

I don't like this. This is whatever. Blah blah blah. And I think this was when I was, like, nine maybe around there, because I was really young. But my dad came to me after, and he was like, at least you won something.

Emanual Tsiris: 26:35

And I was like, you know what? That's a good way to look at it. That's a good way. So it was having that positive aspect to it. It's like everything happens for a reason.

Emanual Tsiris: 26:45

At like, at least you won something. Right? Just look at look. You gained something. You didn't lose something from doing this.

Emanual Tsiris: 26:51

And that shifted the perspective. So, like, okay. You know what? Don't think of every situation as a loss even if you did not get the outcome you wanted to. As long as you have a goal and you made it further towards that goal, you're still making it stepping forward towards that goal.

Emanual Tsiris: 27:06

Right?

Andrew Tsao: 27:08

Well, I love those two stories added together because that created a perfect foundation to a lot of things you would experience as a founder, right, and how to how to deal with those things. So since you are 12, right, and to now, I know you you did a couple of things. Right? You you you had a kinda content agency. We're just a call agency business.

Andrew Tsao: 27:33

Right? I also know you were a Shopify web developer as well as designer. Now you're also, head of marketing at OneClick. You're also a founder of the intent agency. Tell me about this journey of since twelve to to now.

Andrew Tsao: 27:50

What are some highlights and lowlights for you?

Emanual Tsiris: 27:54

Oh, good great question. It's honestly, I I I'd like to say like, for me, I think of myself as a serial entrepreneur because I always love starting new things and and just growing them. Like, I love the the journey of growing the actual business itself. So when I was 12, I didn't have any businesses. I was doing a lot of research, like, looking around at what's around me, but it's when I was 14 that I started my first business.

Emanual Tsiris: 28:20

And it was actually selling ebooks on Gumroad, or Gumroad. No. Gumroad. It's Gumroad. And I remember it was I I was going through Reddit communities, and the way I was doing that was I was literally like, the way this is my start, by the way, to entrepreneurship.

Emanual Tsiris: 28:35

I was going through Reddit communities, niche ones, and I was looking into what they were asking. And through looking at what they asked, I was like, I wonder if there's, like, a book that I can get arbitrage because there's a lot of free books online. There's, like, repositories where you can just download free books on topics and just sell them. Right? They're copyright free.

Emanual Tsiris: 28:51

So I was like, I wonder if there's a book on this topic that this person just asked about. I'd go on. I'd find it. I'd list it on Gumroad, and I'd go back to them and be like, yeah. I read this really good book on this topic.

Emanual Tsiris: 29:02

Here's a link. And people would and the whole community would start going and buying my ebooks. And I was like, wow. That's so that's that's crazy. So I started doing that.

Emanual Tsiris: 29:12

That was my my move into ecommerce, because I don't really publicize much or publicize much that, I used to own a bunch of ecommerce brands prior to the agencies and all the other things. And that ebook stuff led into my ecommerce journey where I actually did drop shipping. I don't know if you if you're probably aware of drop shipping. Okay. So I had a lot of brands drop shipping brands, and I remember my first website was horrible.

Emanual Tsiris: 29:46

And this this period of my life was important because it led to, like, everything else I'm doing. But my first website was horrendous. I did not make any sales. It was a coffee brand called called Caffeine Couture or something. It was something like that.

Emanual Tsiris: 29:59

And it it did not make that many sales. It was a failure, but I learned a lot from that first time doing that. So then my next business was, like, a a phone case brand a phone case company where I was selling phone cases. Then I had a posture corrector. Then I had a beauty brand and I all these brands.

Emanual Tsiris: 30:18

And I remember I spent a thousand dollars in ads, and this was when I was, like, maybe 16 is when I started my first one, first ecommerce brand. I spent a thousand bucks on ads, and I failed miserably. Like, no one bought for my ads. So I I I was thinking, like, I just wasted a thousand dollars, and I was 16 for a thousand bucks for a 16 year old. That's a lot of money.

Emanual Tsiris: 30:44

So I was like, shit. I need to get a job. And I need to, like, get a job so I can continue this. Right? Because I don't wanna stop.

Emanual Tsiris: 30:51

I wanna I know I can do this. I just need more money to do it. And looking back, that was probably the best thousand dollars I've ever spent. That was better than any course I could have bought, bought. That was bought better than any mentor I could have had.

Emanual Tsiris: 31:04

That thousand dollars taught me everything I needed to know about how to run proper ads, how to get a high ROAS, how to convert people, what stages of the how to structure a creative, which is an ad that you see on Facebook, etcetera, how to get them to convert from the website, to click, to add to cart, to check out. Like, everything I learned through that process. So my next brands after that were all considerably more successful because of that learning experience. So that was the ecommerce aspect of my of my entrepreneurship journey. That's what started me off.

Emanual Tsiris: 31:38

And, going through that, it was my friends who are also business owners started texting me, and they were like, I just saw your ad online. That looks so good. Like and I went to your website, and it looks really good. Can you make me can you do these for me? And I was like, oh, sure.

Emanual Tsiris: 31:55

I'll do it. So I started building websites and, running ads for my friends. And they started getting, like, a lot of sales, and they started and they were like, holy this is amazing. Oh my god. And then I I wasn't charging them for it because I was like, I'll just share my knowledge with them.

Emanual Tsiris: 32:10

Then they started telling other people, and other people started coming to me and then other people. And it started growing, and I was like, I should just start an agency building websites because everyone's asking me for websites and ads. So I started doing that. And then I had a whole agency. At the time, it was called Saga Bear.

Emanual Tsiris: 32:26

And then I met up with, one of my friends who was actually through the startup that I work for that I work with now. And we we decided to co join and do it together. And then after that, I decided I wanted to pivot more into the content creation side of things, which is why I started intent the agency. I'm basically building out, our clients' content ecosystem because content is going to be the next the biggest thing in the world. Everyone's gonna be a content creator.

Emanual Tsiris: 32:56

There's not gonna be anyone who does not either consume content or produce content. Like, it's going to be everyone in the world. So it was, like, an opportunity where, like, we could dive into that. And, yeah, there's a bunch of other things. Like, I started a food blog, and I started, like like, so many different things.

Emanual Tsiris: 33:18

But and the podcast, obviously, like, you know but I guess my biggest learning grows grows and glows is always pivot and never get stuck on the same thing. Because if I were to get stuck on the same types of ads I was running, the same methods I was using, the say everything I was doing, if I if I just made my website the same, didn't wanna learn, I I would not have made any any progress. It's about learning consistently, really consuming every piece of knowledge that you can. And you could do that as easily as going through YouTube. Like, I learned everything I know about ecommerce.

Emanual Tsiris: 33:58

I did not pay for one course. I learned it all from doing it and from YouTube. Like, constantly watching YouTube. My whole day, if I was not working on the business, which if you ask my my family, I was literally on my computer from maybe 7AM to 2AM every day, like, nonstop. It was unhealthy, but it was I when I when I was even eating lunch, I was using that time to watch YouTube videos on how to increase your conversion funnel, how to make your product pages better, how to take better product images.

Emanual Tsiris: 34:30

Like, it was everything. And it was just because I was so fascinated by everything I was doing, and I was so engulfed that I was like, I need to know as much as possible. I need to be, like, the best at this, which drove me to do that. And I guess my, what I'd say is is one of my biggest learning experiences from this is don't take other people's words for face value at face value and mainly customers. Because customers will tell you one thing, and they'll say they wanna buy their they love the product, whatever, and then they should never buy it because they were just trying to be nice to you.

Emanual Tsiris: 35:12

Right? So, also, do customer discovery. Big part of it is doing talking to the customer. Any problem in your business can be solved in two ways. One, by talking to the customer or two, looking at your analytics.

Emanual Tsiris: 35:29

That's it. Look at your data. Analytics data, whatever. Those are the two ways you could solve any problem in your business, in my opinion.

Andrew Tsao: 35:36

I love that. Wow. There's so many

Emanual Tsiris: 35:39

Sorry. I I I went off.

Andrew Tsao: 35:41

No. I was just trying to think about all these things that brought up. And, well, first of all, I, like, appreciate you sharing that entire journey because it it really well, especially the research I've done really connected thoughts for me in terms of seeing the the trials and tribulations went through. And most most importantly, it really was it was I was fascinated by the fact that we talked about that a thousand dollars being the best money, right, being the best T shirt about this lesson. Because it sounded like that was the inception to a lot of your interest in, like, a lot of marketing things around content.

Andrew Tsao: 36:25

And how do you how do you how do you get this out there more? Right? Which is a lot of the, Souk actually talked about, which is a lot of the key problems a lot of people have, especially as founders, solopreneurs, or any or even an engineer, which is, like, I have a thing now. How do I get more people to, one, see it? Two, really get what I'm trying to sell or or convey or or a thing that I built?

Andrew Tsao: 36:54

And how do you do in a way that makes them excited and makes them pay for it? Right? That's the last part is kind of the, a lot of times the hard part. And I love the story about, yeah, that obsession you talked about where what I'm sure one of the reasons why you were just, like, from 7AM you said 7AM to 10PM?

Emanual Tsiris: 37:18

To 2AM.

Andrew Tsao: 37:19

Wow. 2AM. So you were just on there the whole day.

Emanual Tsiris: 37:23

Oh, wait. Like, I did not sleep. I would wake up. I'd I'd sit, like, five hours every night, which was not healthy. That I don't recognize that.

Andrew Tsao: 37:30

Yes. But it I can also imagine because it was, like, bringing you it was it it was joyful. It was really fun for you. You're like, woah. There's so many things to figure out.

Andrew Tsao: 37:40

So now as you're, it seems like a lot of things you're you're now focused on is more marketing and content focused. Since that thousand dollars spent, why why do you feel like let me think about how to frame this question, actually. Why do you think it's important to spend right now this this chapter of your life focusing on content marketing? What does it mean to you? And what does it mean for you to why is it important to be a creator?

Emanual Tsiris: 38:20

I honestly think so if you ask me about universities, I don't really agree with with university. I I am in university, but I don't agree with it because I think that it really puts you in, like, a a crevice and expects you to be a monkey and and fill out, you know, like, bubble tron sheets and and really, like, institutionalized. Like, I don't like that. The reason I love the process of content creation and content creation as a whole is because it empowers the gig economy. It empowers the creator economy.

Emanual Tsiris: 38:59

And what I like to say to that is now if I wanna learn a topic, I don't need to take a class at university. I can go on YouTube, and I can pick any person in the world to teach me that topic. If I like someone who has a different style of teaching, I get to pick them. I'm like, hey. I'm gonna learn from you that I picked you.

Emanual Tsiris: 39:17

In university, you can't do that. In education, you can't do that. So content really opens up the amount of opportunities and the amount of ways that you can learn. Right? So it really helps knowledge mobilization.

Emanual Tsiris: 39:30

And because of that, right now, I'm I obviously have a very all my whole life is content because I do the podcast. I have the food vlog. I have I have one click. I have like like, everything I do is content. I even produce my own content.

Emanual Tsiris: 39:44

So because of seeing it through that lens of what I already do on a daily basis, it it just shows me how important it is and how much how helpful it is for other people to be able to consume content from anyone they want and learn whatever they want at their point of need instead of having to wait for every Tuesday at 5PM to go to class and learn about, you know, it's like, no. You don't need to do that anymore. You can learn it. I if I wanted to learn about ecommerce right now, about conversion rates, I could just search up right now and learn. So it's it's really just the fact that content opens up the entire world and allows every single person to be on an equal playing field in terms of what knowledge they have access to because not everyone can afford university and education as a whole.

Emanual Tsiris: 40:40

Right?

Andrew Tsao: 40:42

I love that.

Emanual Tsiris: 40:43

It actually makes you think of

Andrew Tsao: 40:44

yeah. It does. Okay. It actually made me think about earlier, you had a little you were talking about math, right, being not a math person. And I immediately was thinking about it because I resonate with that.

Andrew Tsao: 40:54

Or you've said about how math was taught. Right? And it made me think about, there's a there's a there's a essay called the mathematicians' lament. Have you heard of it?

Emanual Tsiris: 41:06

I've not actually.

Andrew Tsao: 41:08

I will I will link it in the bio, but I also sent it to you. But the whole spiel was this this mathematicians talking about how he was the entire s short story or or essay was him lamenting that, like like, how the way math taught is is boring as hell, basically. Right? It's like, why are you guys teaching like that? Math is supposed to be fun.

Andrew Tsao: 41:32

And I was when I was reading that, I was thinking, like, oh my gosh. This entire, like, like, decades of my life, I've told myself I'm not good at math. Like, that's just not meant to be. I have voices of my my my dad who says, like, oh, you're like, I'll go to him at 10PM, try to get help from my math homework. He's like, how how can you not get this?

Andrew Tsao: 41:53

But it was, like, the first time I had to reframe it. I was like, oh, it was I wish there was but sure. I won't I'm not gonna put the responsibility on t shirt. I wish I could have find some content that could make me excited about aspects of math and made me approach it in a different way. Right?

Andrew Tsao: 42:14

Which is why what everything you just said resonate with me. Now you talk a lot about the, let's just say, consumption side, how content is incredibly powerful because it allows us to has allows us and anybody with whatever background to have access to potential knowledge and content that could, help them learn, grow, or even start new things that were that could help transform their lives. But you also mentioned earlier about how you really believe that everybody can be a creator or everybody is a create a potential content creator. What do you mean by that? For a listener who, I don't know, is maybe working on a nine to five job, who does maybe look at YouTube or Instagram videos.

Andrew Tsao: 43:02

What does it mean for that person that they can also be a content creator?

Emanual Tsiris: 43:07

Yes. That's a great question. And I think the best way to answer it is every single person in the entire world has a different specialty. You know more than me in some like, I I'm assuming you probably know more about development than I do. Right?

Emanual Tsiris: 43:24

Because I'm not very much, technical coder. That's content you can create. There's always niches that every person every person I I guarantee every person has something they're passionate about. Not only passion, but they're knowledgeable on. And you can just make a very niche video talking about those topics.

Emanual Tsiris: 43:43

And now with the advent of AI, you every person in the world is extremely empowered with the ability to create anything they want very fast. An example of that could be if you are stuck and you say, I don't know where to start in producing content. Okay. Ask yourself, what am I good at? What would I do for free?

Emanual Tsiris: 44:08

Okay. And if you answer, okay. What would I do for free? I don't know what I do for free. Okay.

Emanual Tsiris: 44:12

Then go explore. Get out there. Oh, expand your comfort zone. Go try new things. Find out what you like to do.

Emanual Tsiris: 44:18

Because if you don't know what you like to do, how are you gonna convince other people's people that you are knowledgeable on that topic? Some people may know I'm really good at at eyelash, at doing lashes, at makeup. Okay. Boom. That's right there.

Emanual Tsiris: 44:32

Make a video, trying on makeup. Make a video, going to stores and seeing which one's the best. Right? It's different for everything. But in terms of AI, there's no reason that you can't start because you can search up even.

Emanual Tsiris: 44:45

If I wanna make a video, let's say, on conversion optimization, I keep on going back to conversions. But I just go on chat g b t, and I type, give me a list of engaging topic ideas on how to optimize your conversion rate. It will spit out, like, 50 ideas. You go through them. You pick one.

Emanual Tsiris: 45:03

Say, awesome. Give me a video outline for this topic. Insert topic. It'll give you an outline. Awesome.

Emanual Tsiris: 45:11

Write a script based on this outline. Boom. It writes script. And now I don't say I don't I don't recommend reading the script off, like, just fully reading it, but it gives you a starting point to look at and say, okay. These are topics I can talk about.

Emanual Tsiris: 45:25

Awesome. Good. I now I have a starting point. I can start. And as you get into it, I'm telling you, it will get easier the more you create content because you'll know yourself better, you'll know your audience better, and you'll know the type and your brand tone of voice, which will make it really easy where you just pull up your phone.

Emanual Tsiris: 45:42

You say, alright, guys. I'm gonna talk today about this topic, blah blah blah. We're we're diving into this new update on this. It's all boils down to just starting. Literally just turning on the camera.

Emanual Tsiris: 45:54

You can film with your phone. I film all my content on my phone. Like, it is insane. You don't need a professional camera to film content. Just pull out your phone, press record, and that's it.

Emanual Tsiris: 46:07

CapCut's free. Edit in CapCut. There's nothing more. You can add captions there. You can do you can even use one click if you produce long videos.

Emanual Tsiris: 46:14

You just put it into one click. It will cut it up for you. You have social clips for all your platforms. Done. With written content.

Emanual Tsiris: 46:21

It takes the guesswork out of everything. There's content creation at this stage in the world is the easiest that has ever been, and it's only gonna get easier. So get in now while it is still, you know, exponentially growing.

Andrew Tsao: 46:35

Woah. I love that spiel. I love everything about that from how actionable it is, giving exact prop you give example of prompts, how they could use the help of AI to to complement this this process of creativity in generating content. And, yeah, that was such a powerful reminder. I think people really forget this this age we're living, how easy it is to create content and how easy it is to publish.

Andrew Tsao: 46:59

Even just podcasts we're doing. Right? I guess when you started doing podcasts back then, it required a lot of student equipment, distribution to I I don't even know how you would put it on Spotify in the past. Right? But now we can do it so seamlessly.

Andrew Tsao: 47:13

Sure. There's gonna be more that means more content's gonna be. But it that that lower barrier of entry actually makes it just so empowering for a lot of folks. You mentioned a lot about just now you mentioned near the end around, like, knowing yourself more in the process after you pre producing content. And I also have seen you post content about how you could utilize AI to complement, like, either thinking or verbalizing the creativity that you're trying to do.

Andrew Tsao: 47:51

What are your thoughts around, like, the process of creating content and what it and just how difficult it is to let me reframe this this question. What do you think is the relationship between creating content versus, like, creating authentic content? That's like you said, it's that is real to you. Right? Because I think too, when you're creating content, one of the harder traps to not fall into is just creating purely content that the market receives, that audience receive.

Andrew Tsao: 48:33

Right? Because that's something you can gamify. But what what does that mean to you, and what has been your dream like finding trying to find what authentic content means to you?

Emanual Tsiris: 48:45

I I think you you just said one of them. It's anytime you produce content, there's two things that every piece of content that you produce needs to have. It needs to be authentic, and it needs to add value to the user's life. I think one of the big things that stops people from producing good content or that doesn't work and they're like, I thought this doesn't work. You're a liar.

Emanual Tsiris: 49:07

Blah blah blah. Whatever. It's because most people don't have specific target personas. Right? A lot of people I talk to, I'm I I I do a lot of content strategy.

Emanual Tsiris: 49:19

So I'm like, okay. So what's who's your target persona? Who are you trying to speak to? And they're like, oh, everyone who produces content. No.

Emanual Tsiris: 49:27

No. No. There are there are hundreds of millions of those people in the world. How are you gonna target them? What?

Emanual Tsiris: 49:32

Who are you who are you talking to? You're talking to the population. You might as well be the government. Right? So it's really to produce to get to the the point where you're producing content that adds value and that is authentic to you, you need to determine who your target persona is.

Emanual Tsiris: 49:47

That is the first thing you need to do. Before anything, you need to develop who your target persona is. And then after that, only after you develop your target persona, that's when you develop your content strategy. That's when you develop everything else. But content persona your your persona comes first, and you need to make it as detailed as possible.

Emanual Tsiris: 50:05

I don't wanna I don't want it to be I'm targeting farmers. That sure. That's better than than seeing the whole population. No. You need to target I am targeting farmers on a vegetable farm who primarily grow tomatoes.

Emanual Tsiris: 50:20

Right? And their daily schedule looks like this. Right? Their challenges on a daily basis are x y z. Their what they are looking for on a daily basis, products they buy are x y z.

Emanual Tsiris: 50:32

Right? Like, making it so that you literally have, like, this person in a paper. Like, the you have, like, literally them in a paper. Then you'll be able to look at it and be like, oh, I see that in their daily schedule. They buy a lot of hay.

Emanual Tsiris: 50:47

Every day, they buy hay. Okay. Maybe they can make content around hay or where to buy hay or how to maintain hay. That's an example. I I'm not a farmer.

Emanual Tsiris: 50:56

I don't know. But it's an example of how you can use that to tailor your content and make it really effective to that target audience.

Andrew Tsao: 51:04

Yeah. Absolutely. One thing I want, I wanna tie it back to, which is kind of our conversations around

Emanual Tsiris: 51:16

kind

Andrew Tsao: 51:17

of mindset, mindset as a founder. We talk a lot about optimism. We talk a lot about, like, just just learning, knowing that the the journey is just continue learning. What still scares you about this journey?

Emanual Tsiris: 51:39

A lot. I mean, there's always gonna be things that scare you. And I think right now, what's scaring me the most, but it's also exciting me the most is the evolution of AI because I have no idea. I'm like, my the entire startup, one click is literally based on AI. Right?

Emanual Tsiris: 52:00

So I don't know. The evolution is so fast, but okay. How fast is it gonna get? Is it going to displace us? How are we going to overcome that?

Emanual Tsiris: 52:08

What are the strategies that we can take right now to make sure that we get ahead of it? That it's what it's always in the back of my mind. Like, okay. AI is developing really fast. How are we how are we going to develop faster than that?

Emanual Tsiris: 52:19

Usually, you can't because you don't have billions of dollars. Right? But if you think creatively, think of strategies, you can find different angles. Right? And and now I'm I'd say that's what I'm worried about in terms of just everything in life.

Emanual Tsiris: 52:34

Right? Like, okay. If we have AI assistants doing everything for us, then we're all gonna be out of jobs. That's, like, the the scariest thing ever that everyone's like like, oh my god. But that reality is is not gonna happen for a long, long time because AI is a tool at the end of the day, and it's not going to get rid of jobs.

Emanual Tsiris: 52:54

It's going to rearrange jobs. Right? People are gonna be doing different things. So it's gonna shift the economy around. And it's like, k.

Emanual Tsiris: 53:03

That shift is what's like, oh, let's see how that shifts. Like, that's what worries us. Right? Because you don't know. You can't tell the future.

Emanual Tsiris: 53:10

But but I guess that would be my my biggest, you know, in terms of con concern, excitement.

Andrew Tsao: 53:19

Yeah. How do you use AI either daily or weekly to, I guess, enhance your life or especially how it complements how how do you allow it to how it complements just becoming the better version of yourself?

Emanual Tsiris: 53:36

So I use AI a lot. I'm probably one of the biggest users of AI. It's for, like, for one click. I use one click on a daily basis to to do all my process and it's all AI. I go and chat GBT, and I like, in terms of writing blogs, right, I help I have it help me determine blog ideas, semantic keywords, subtopics, right, to get become a topical authority on blogs.

Emanual Tsiris: 54:01

Make it very succinct and be like, hey. These are the topics that I need to cover based on this information that I just gave it, this heap heap of information on my brand. K. Boom. These are what it's giving me.

Emanual Tsiris: 54:11

This is what it's saying my target market, my target persona, likes, and what they wanna see. Right? So I'm going to make sure I target that. So I'm not using it to fully write my content. Obviously, I use engine, but I tweak it, you know, here and there within the blog post.

Emanual Tsiris: 54:29

But I use the initial input of of chat g b t of what I tell it to help me structure those engine posts because I use it to help me say, I wanna talk about these things in this order and then in this tone. Boom. It writes in. Okay. Now I'm gonna go back and recheck it, make sure it makes sense, and then add my own little twist to it.

Emanual Tsiris: 54:50

It cuts my time in terms of creating blog posts by 90%. It cuts my time in terms of copywriting because the best copywriter you have is in the palm of your hands now. So, easily, you can go if even if you have a long sentence, sometimes I write a lot, and I say, no. No. No.

Emanual Tsiris: 55:09

I can't. This is I need to condense this. I put in chat GBTA. I say, reword this so then it puts it in a better grammatical form. Then I say, condense it.

Emanual Tsiris: 55:19

It condenses it. If it's not condensed enough, I say, make it shorter. It shortens it, makes it good. I say, if I'm if I if it makes it, like, a little I say, okay. Can you please make this more engaging and enticing to the end viewer?

Emanual Tsiris: 55:32

And then it gives me I'm like, okay. Now can you make it in this tone? Like, witty, fun, energetic. Boom. Get it.

Emanual Tsiris: 55:41

Done. Put it on the website. Easy. I I didn't have to sit here fumbling for hours on what to how to word it because the AI helped me do that. I give it my thoughts, and it condensed my thoughts.

Emanual Tsiris: 55:53

It made my thoughts more legible, more enticing, better for the end user.

Andrew Tsao: 56:00

Yeah. I really actually appreciate you even walking through how exactly you would do it. Right? Because I I use ChatGPT sometimes to help with content. And I think the most common one I do is, like, hey.

Andrew Tsao: 56:13

Help me reward this. Give me, I don't know, five alternate ways of saying this thing. But what was so helpful just now was hearing you talk about, like, just other key prompts around, like, helping condense it. I love the tone thing. I actually never thought about saying, like, hey.

Andrew Tsao: 56:30

How can you try doing this tone? But I actually never which now makes sense, but I never knew you can just, like, promise, like, hey. How how me make this more engaging for for and this is the part we can put in the persona. Or you can, like, make, engaging for a type of user blah blah blah blanks or or does this or or reads this. Yeah.

Andrew Tsao: 56:50

That was a I I love that little mini master class on how you can take one blog post and and help it.

Emanual Tsiris: 56:57

Yeah. You know, for the persona, I've actually I will you can use chat GBT for that. You literally just put it in. You ask it. You say, I have this my business is this, whatever.

Emanual Tsiris: 57:07

Explain your business. I am trying to target this type of person who whatever. Put the unique target, like, the very niche persona, and then say, give me a persona on this. They give you a persona. They're probably gonna give you a basic one, and you say, okay.

Emanual Tsiris: 57:21

What's the daily schedule this person look like? Or you can look up online, either way. Right? Boom. It writes to that.

Emanual Tsiris: 57:26

What are the challenges? And just ask for the information that will give it to you because now it can search the web. So it's it does essentially, like, everything that, you'd wanna do. And another another tip that I will give you guys because I I've been working with AI since November of last year. So, actually, a year ago.

Emanual Tsiris: 57:49

And so I got really good at prompting it. So me so, actually, mostly for one click, our cofounder, Tanika, she is the prompt engineer that does all the prompting. But in the early stages of developing our product, I was doing me and her were doing the prompt engineering together. So I learned a lot in terms of engineering prompts and wording them in a way that makes it so the output is as best as possible. And one of those tips that I will give you is create role setting prompts.

Emanual Tsiris: 58:19

And what a role setting prompt is is giving the AI a role like you give it in in like you give an actor. Right? I would like you to act as if you are an expert marketer with ten years of experience. You have worked at these publications, and you have an in-depth knowledge on this topic. Blah blah blah blah blah blah blah.

Emanual Tsiris: 58:42

Right? Giving I'm some of my role setting prompts are, like like, more than three pages long. Like, they're huge because I give it so much detail. I'm like, this is the tone of voice you need to be doing. You need to be to to be portraying.

Emanual Tsiris: 58:55

This is the style. This is the structure. This is and here are some examples of how you should, like, you know, do that. Right? So making it very, very specific and making sure that every single word inside of your prompt is carefully thought of because it's a language model.

Emanual Tsiris: 59:15

It analyzes each word and pieces it together. Right? So if you say don't, it doesn't understand don't in the context of the whole sentence. It just understands the word don't. Right?

Emanual Tsiris: 59:24

So it's structuring it in a way where it's like, k. I'm not gonna use the word don't. I'm gonna make it I'm gonna word another way where it still gives it the the same meaning, but doesn't say something like a negative connotation because it usually does doesn't it ignores it when you get say, like, don't use this. Right?

Andrew Tsao: 59:42

Wow. That what do you what do you call that again? Role what what do you

Emanual Tsiris: 59:46

call that again?

Andrew Tsao: 59:47

Role setting prompts. Wow. I think I've seen that done before, and I think I I've literally copy and pasted his role setting prompt. But, yeah, I never actually it never really dawned on me how powerful that is. And especially when you'd spend the time, like you said, to, like, really design that role that really fits what you're trying to say.

Andrew Tsao: 01:00:09

And and ever since you you said it, you you can reuse it multiple times, right, for different scenarios and different kind of content. Right?

Emanual Tsiris: 01:00:17

Oh, yeah. Oh, yeah. %. Some of Zalie, you know, will do after I created the first one, this is actually a life hack I did. But after I created the first gigantic prompt, I put it back into chat g b t, the whole prompt, and I said I put it in quotations because you have to make sure that g b t knows that it's the quoteated text.

Emanual Tsiris: 01:00:33

Right? So you put you put, like, two quotations or three quotations on each side to show it that it's actually, like, a quote. And then I put, tailor the following prompt to this use case. So it tailors it completely to a whole other use case, and I just reuse it. Boom.

Emanual Tsiris: 01:00:50

But, like, I'll say, like, for example, if it's, like, a SEO SEO expert prompt, I'll say tailor this prompt to a marketing and innovation expert like Seth Godin Godin, whatever. It will go through. It will create it exactly like that. I can even say create tailor this prompt to take or to to target, the like, what literally any example of again, back to the farmer. A farmer.

Emanual Tsiris: 01:01:21

Right? Like, it's you could do anything, but after you create that first prompt, just put it back in and say, tailor this to blank, and it will do it for you.

Andrew Tsao: 01:01:31

Wow. That's that's incredible. I am still processing a lot of this because I've just noticed that, like or when when you mentioned about the fear, I think I have a lot of that too, which is why I feel like the honest truth is that I've feel like so far with how I interact with AI, especially with Chativity feels like. Like, dipping my toes in it and especially when it's, like, really helpful. But I don't think I fully swam or or or even deep dive into it.

Andrew Tsao: 01:02:09

Right? Because there is just a lot of fear. And in fact, they remind me of something I read by this author, Ted Chiang. He wrote, like, science fiction. But he wrote something about how maybe the fear around AI maybe perhaps isn't exactly the fear around the technology, but perhaps it's it relates to the fear of, like, capitalism.

Andrew Tsao: 01:02:37

And to me, that resonates with me, which is what's scary to me is how AI could be used by certain players or companies or or industries that could also complement a lot of very, capitalistic intentions. Yeah. Sometimes that's that scares the heck heck out of me. But your optimism and the way you describe everything has just I've noticed it it lights a a a positive flame in me. I'm like, oh, there's so much on tap, especially the solopreneur that I I am inspired to to dive in more.

Emanual Tsiris: 01:03:16

Well, again, I love the fact that you view it in that perspective because a lot of people look at AI and they say, no. I don't need to know that. It's it's it's a fad, which by the way guys, come on. Come on. This is this is equivalent or even greater to the industrial revolution at this stage.

Emanual Tsiris: 01:03:41

And when quantum gets involved, it's gonna be even bigger. So I'd say if you wanna get ahead of the curve and and that's a completely understandable fear that you have because, you know, you never know. Right? Everything is going to be used by people in different ways, but that's why it's so important to learn how to use this technology because if they do that, at least you know the technology and you're like, hey. Actually, I can build something now too, and I can do this.

Emanual Tsiris: 01:04:05

I can take advantage of this in my own way. Right? So knowledge is power. And as long as you're you're continuously learning, right, adopting the technology, you will be ahead of the curve. So, I mean, anyone even listening, everyone who's scared of AI, I'd say jump into it.

Emanual Tsiris: 01:04:24

Just literally jump into it. Start playing around with it because it's going to be the future, and the people who know how to utilize this technology are the ones who are gonna make it the farthest ahead. So make sure you're on top of the technology and how it works, and just just use it. What why wouldn't you use it? You know, it's a good personal assistant.

Andrew Tsao: 01:04:43

Yeah. I love that. Usually, I like to leave the listener something that they can take away, like a call to action. I feel like we just got that. I feel like you you we get we got that that that that punchline, and I I love it because you have inspired me.

Andrew Tsao: 01:05:01

And whoever if you're a listener, I hope you can hear the amount of passion the mano has exhibit around us. And I app I myself feel absolutely inspired and really appreciate, yeah, all the energy you brought to the table today.

Emanual Tsiris: 01:05:18

You for having me on the first person. I'm so glad to have have been one of the one of the first guests on on your podcast. I can't wait to see how far it grows and how big it's gonna get because I just love the content. I feel like it's so packed with value. So I'm great work so far.

Emanual Tsiris: 01:05:34

You're doing so good.

Andrew Tsao: 01:05:36

You, man. And I can't wait to see your continuous journey. I I it's so cool to see you doing the embodiment podcast and all the content you're doing because I just wanna remind you by doing things like this, even someone like me who's just starting out, seeing people doing that, especially in content where I feel is gonna also a value impactful and inspiring, it also makes me feel so sane. So I also wanna thank you for doing that and for being just amazing guest today. I feel like we we, this is the first time I started out my podcast in ways, I didn't expect.

Andrew Tsao: 01:06:11

It just came so naturally. We were talking about meditation, about spirituality, and it felt like the perfect way. I felt I just felt so comfortable, and I hope you did too.

Emanual Tsiris: 01:06:20

I did. I loved it. I I I really do appreciate everything also, especially the breathing exercise at the beginning really puts you into a a good state of mind before, you know, jumping in. So now I think I love that.

Andrew Tsao: 01:06:34

Yeah. I'm so glad. Well, Mano, thank you so much for being here. Yeah, and hope to see more of you. And I I will be every time I'm writing those role setting prompts, every time I'm using AM more, I'll be thinking about you.

Andrew Tsao: 01:06:50

I'll be thinking about how you push me push me to to do more there.

Emanual Tsiris: 01:06:56

Amazing. Okay. Well, I mean, if you ever need any help, you could always text me. You could always email me whatever you want. I'm always open to, to going again, like, getting on another call with you and, going through a process if you'd like.

Emanual Tsiris: 01:07:10

So it's open book of knowledge if you'd like.

Andrew Tsao: 01:07:13

Thank you. I appreciate it so much, and I hope you enjoy the rest of your day, man.

Emanual Tsiris: 01:07:18

You as well.

Andrew Tsao: 01:07:24

Thank you for listening to the show. If you enjoyed this, I would love to hear from you. You can tag me at a which is my first initial a, my last name twice on Twitter or Instagram. Please let me know what you're thinking. If you really wanna say thank you, please leave a review on Apple Podcasts or Spotify.

Andrew Tsao: 01:07:46

It will mean a lot. Just a world. Thank you so much for listening, and talk to you next time.